PASSLINE

Industry | Media & Entertainment

Passline is a rapidly growing event management company with a presence in 19 Latin American countries—including Chile, Argentina, and Peru—as well as the United States and Europe. Amidst this expansion, technology adoption has played a pivotal role, with usage rates reaching 95% for Gmail and 81% for Google Drive; this drove a 90% increase in internal collaboration and the successful migration of over 400 GB of data.

Google Workspace

Gemini

Project created in collaboration with Google Cloud.

Challenges

“Thanks to the implementation of Google Workspace and the support provided by Meriti, we achieved a smooth and intuitive transition. The integration with Gemini empowered our teams to quickly resolve questions on their own, transforming and streamlining our day-to-day collaboration.”

- Martín Mujica, CEO & Innovation Manager

The Challenge

Passline turned to Meriti with the need to consolidate its technology infrastructure to boost the productivity of teams distributed across various countries. Their ecosystem was fragmented across 20 domains, and they sought to standardize internal communication securely and efficiently.

They required a strategic partner that would not only migrate their operations to Google Workspace but also ensure that their more than 200 users could adopt the tools and adapt without technical resistance—while simultaneously resolving bottlenecks in license management and email workflows.

The Solution

The project combined a technology migration with a people-centric Change Management plan. Through internal “Change Ambassadors”, the adoption of new tools was facilitated, and technical resistance was minimized.

Migration

Transfer of 450 GB of data and consolidation of 20 domains into a unified console, ensuring 100% operational continuity.

Training Sessions

Strategic training for regional ambassadors on key Google Workspace tools (Sheets, Looker Studio, Sites, Vids, and Forms) to drive collaboration.

Intranet

Launch of an internal portal featuring instructional guides, manuals, and videos to centralize knowledge across the company.

The Results

The implementation was a resounding success, distinguished by ease of use and proactive user engagement. The training program demonstrated significant value:
During the initial 28-day audit period, usage rates reached 95% for Gmail and 81% for Google Drive.

The platform enabled the company to rapidly scale alongside its growth—reaching nearly 800 GB of Drive usage—and facilitated the self-managed creation of 156 groups and 6 strategic shared drives.

Thanks to Gemini AI, employees can now resolve operational questions independently before turning to support, saving valuable hours of technical management time each week.